Ten fire engines and around 70 firefighters alongside Senior officers are tackling a flat fire in a four storey block on Maud Road in Plaistow.
The whole of a flat on the third floor is well alight. Half of the roof is also affected by the blaze.
The Brigade’s Control took over thirty 999 calls to the visible fire.
The Brigade was called at 12.58pm. Fire crews from Stratford and surrounding fire stations are at the scene. The cause of the fire is not known at this stage.